Healthy and balanced diet is a nutritional trend that has come to be, and also in the world of pets. In the world of pets it has also started living a process of "premiutización" with higher quality products, packaging more attractive for pets, these new family members. And the food and food could not be less.
US has already started the road to the "natural petfood", where 4 decade 5 brands make their products with natural foods. In Spain we still have a way to go but we have made the first steps.

Consumption patterns regarding pet food is not the same worldwide, but a majority one third of pets fed with products prepared for them. Why this boom? Due to the large social acceptance they have pets today, They are part of the family and therefore, They offered the best.
The market for pet food is a figure 70 trillion annually worldwide. Dog foods account for most sales worldwide. Approximately in Spain, the 78% is dog food, and the 22% cat food.
Among the different types of pet food that exist in the market, dry food is the best selling (80%), a 8% sales is wet food, and candies account for 12% of total sales in pet food. Regarding the format, the best sellers are the packaging 1 a 5 kilos. In other countries, as China, smaller formats are the best sellers. However, if you look at the taste, the chicken is the best selling worldwide.

The food made with natural products, en EE.UU, especially gaining fans, since during the year 2015 a large portion of pet food references was "natural petfood". Gluten-free food is the engine of growth for the natural food. Each new brand on the market, one of them is gluten. In Spain this type is still a minority but their growth is increasing.

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